Subscription metrics and KPIs every Shopify merchant should track

Subscription metrics tell you whether recurring revenue is healthy — or quietly leaking. Vanity traffic metrics won’t show failed renewals, voluntary churn or expansion MRR.

Short answer: track MRR, churn (split voluntary/involuntary), failed-renewal rate, LTV:CAC and cohort retention weekly — then assign an owner to each spike.

Seven KPIs that matter

1. MRR / net revenue retention

2. Subscriber churn (logo and revenue)

3. Failed renewal rate (involuntary leading indicator)

4. Average revenue per subscriber

5. LTV and LTV:CAC

6. Pause / skip rate

7. Cohort retention curves

Deeper dashboard design: churn metrics dashboard.

How to use them without noise

One weekly ops review. Separate product issues from payment failures. Don’t drown in 40 charts.

Cleaner metrics with Checkivo

When checkout and recurring share Stripe beside Shopify, fee and renewal events are easier to trust — including 0% Shopify platform fee on Checkivo orders as a visible P&L line.

Frequently asked questions

What are subscription metrics?
KPIs that measure recurring revenue health — growth, churn, renewals and unit economics over time.

Which KPI should I check first?
Failed renewals and churn split — they explain most “mystery” MRR drops.

How does Checkivo help?
Owned recurring events for reporting you can act on.